Discover the Top 30 finalists of Proudly SA’s Local Fashion Police 2025, competing for R350,000 in designer prizes and a custom runway moment. From urban chic to heritage couture, these style icons are redefining South African fashion.

Since 1997, South African Fashion Week (SAFW) has been more than just a showcase, it has been a cornerstone of the local and global fashion industry. Founded by Lucilla Booyzen, often hailed as the Mother of Fashion Mentorship, SAFW has nurtured designers, empowered models, and shaped conversations that placed South African fashion firmly on the international stage.

Proudly SA has launched the fifth edition of its Local Fashion Police campaign, this year teaming up with renowned fashion house Khosi...

At this year’s Australian fashion week, Nagnata delivered a powerful yet thoughtful presentation with their Return to Earth collection. The show balanced bold artistic expression with a clear message of responsibility and connection to the planet, blending style, storytelling, and sustainability into one seamless experience.

On the opening night of Australia Fashion Week, a historic chapter unfolded as the house of Carla Zampatti unveiled Ubiquity—a breathtaking tribute to 60 years of elegance, empowerment, and design brilliance that has shaped Australian fashion.

South African Fashion Week 2025 was more than a celebration of style—it was a convergence of ancestral knowledge, experimental expression, and emotional storytelling. With each designer revealing a deeply personal and cultural truth through fabric and form, the runway became a vessel for resistance, restoration, and radical imagination. This year, fashion was not just worn—it was embodied.

In a moment steeped in emotion and creative triumph, Ngano Design emerged as the winner of the prestigious SA Fashion Week New Talent Search 2025.

We are excited to announce that we have been officially selected as an accredited media delegate for AFC Australian Fashion Week 2025, presented by Shark Beauty.

Walk in Elegance, curated by the visionary founder and CEO, Cordi Shelembe, this installment continued the mission to elevate South African fashion and provide designers with a platform to showcase their talent internationally.

Representing both the U.S. and Italy, Travon Ridley-Evans, Trendsetters Only Chief Editor, had front-row access to this season’s show.

These exceptional women represent the vibrant tapestry of South African culture, each bringing with them a story of resilience, & purpose.