Discover the Top 30 finalists of Proudly SA’s Local Fashion Police 2025, competing for R350,000 in designer prizes and a custom runway moment. From urban chic to heritage couture, these style icons are redefining South African fashion.

Since 1997, South African Fashion Week (SAFW) has been more than just a showcase, it has been a cornerstone of the local and global fashion industry. Founded by Lucilla Booyzen, often hailed as the Mother of Fashion Mentorship, SAFW has nurtured designers, empowered models, and shaped conversations that placed South African fashion firmly on the international stage.

Proudly SA has launched the fifth edition of its Local Fashion Police campaign, this year teaming up with renowned fashion house Khosi...

South African fashion was off to the races, once again, with Hollywoodbets' 2025 Durban July.   Each year Hollywoodbets release a theme...