Since 1997, South African Fashion Week (SAFW) has been more than just a showcase, it has been a cornerstone of the local and global fashion industry. Founded by Lucilla Booyzen, often hailed as the Mother of Fashion Mentorship, SAFW has nurtured designers, empowered models, and shaped conversations that placed South African fashion firmly on the international stage.

Proudly SA has launched the fifth edition of its Local Fashion Police campaign, this year teaming up with renowned fashion house Khosi...

On the opening night of Australia Fashion Week, a historic chapter unfolded as the house of Carla Zampatti unveiled Ubiquity—a breathtaking tribute to 60 years of elegance, empowerment, and design brilliance that has shaped Australian fashion.

South African Fashion Week 2025 was more than a celebration of style—it was a convergence of ancestral knowledge, experimental expression, and emotional storytelling. With each designer revealing a deeply personal and cultural truth through fabric and form, the runway became a vessel for resistance, restoration, and radical imagination. This year, fashion was not just worn—it was embodied.

We are excited to announce that we have been officially selected as an accredited media delegate for AFC Australian Fashion Week 2025, presented by Shark Beauty.

Walk in Elegance, curated by the visionary founder and CEO, Cordi Shelembe, this installment continued the mission to elevate South African fashion and provide designers with a platform to showcase their talent internationally.

South African Fashion week is set to, once again, shake up the fashion world on 24th - 26th April with the unveiling of their highly anticipated Spring/Summer 2025 collection.

These exceptional women represent the vibrant tapestry of South African culture, each bringing with them a story of resilience, & purpose.

This is an article covering the forever Lavi Bali show.

In the dynamic world of fashion, where trends come and go like fleeting whispers, Forever Lavi has emerged as a timeless beacon of creatives