Discover the Top 30 finalists of Proudly SA’s Local Fashion Police 2025, competing for R350,000 in designer prizes and a custom runway moment. From urban chic to heritage couture, these style icons are redefining South African fashion.

Since 1997, South African Fashion Week (SAFW) has been more than just a showcase, it has been a cornerstone of the local and global fashion industry. Founded by Lucilla Booyzen, often hailed as the Mother of Fashion Mentorship, SAFW has nurtured designers, empowered models, and shaped conversations that placed South African fashion firmly on the international stage.

We are excited to announce that we have been officially selected as an accredited media delegate for AFC Australian Fashion Week 2025, presented by Shark Beauty.

South African Fashion week is set to, once again, shake up the fashion world on 24th - 26th April with the unveiling of their highly anticipated Spring/Summer 2025 collection.

FOR IMMEDIATE RELEASE Paris, France – March 9, 2025 – The world’s fashion capital is about to witness an unforgettable moment in art,...