Discover the Top 30 finalists of Proudly SA’s Local Fashion Police 2025, competing for R350,000 in designer prizes and a custom runway moment. From urban chic to heritage couture, these style icons are redefining South African fashion.

Since 1997, South African Fashion Week (SAFW) has been more than just a showcase, it has been a cornerstone of the local and global fashion industry. Founded by Lucilla Booyzen, often hailed as the Mother of Fashion Mentorship, SAFW has nurtured designers, empowered models, and shaped conversations that placed South African fashion firmly on the international stage.

Proudly SA has launched the fifth edition of its Local Fashion Police campaign, this year teaming up with renowned fashion house Khosi...

South African fashion was off to the races, once again, with Hollywoodbets' 2025 Durban July.   Each year Hollywoodbets release a theme...

Let’s face it—modern luxury has lost some of its luster. More often than not, it’s a recycled formula in a bland bottle, stamped with a logo and marketed as exclusive. But for those who crave more—more beauty, more intention, more innovation—MAPAON is the revolution we didn’t know we were waiting for.

In a world of fast fashion and fleeting trends, Priscilla Celentano is a revelation. The American-based designer is redefining the parameters of avant-garde and haute couture with a fierce sense of individuality, sustainability, and storytelling. Self-taught and unapologetically original, Celentano doesn’t just design clothing—she crafts wearable narratives.

Trendsetters Only returns with Issue 6, a bold celebration of the future unfolding before our eyes. Rooted in a legacy that began in China and now echoes across continents, this edition continues our mission to break barriers for aspiring models and emerging designers—unapologetically global, diverse.

This season at South African Menswear Week, the runway was not just a stage but a space for cultural and personal storytelling, and unapologetic reinvention. Two standout designers, Ezokhetho and Ruan Goosen, offered very different, yet similarly powerful, visions of what African menswear is becoming:

At this year’s Australian fashion week, Nagnata delivered a powerful yet thoughtful presentation with their Return to Earth collection. The show balanced bold artistic expression with a clear message of responsibility and connection to the planet, blending style, storytelling, and sustainability into one seamless experience.

On the opening night of Australia Fashion Week, a historic chapter unfolded as the house of Carla Zampatti unveiled Ubiquity—a breathtaking tribute to 60 years of elegance, empowerment, and design brilliance that has shaped Australian fashion.

South African Fashion Week 2025 was more than a celebration of style—it was a convergence of ancestral knowledge, experimental expression, and emotional storytelling. With each designer revealing a deeply personal and cultural truth through fabric and form, the runway became a vessel for resistance, restoration, and radical imagination. This year, fashion was not just worn—it was embodied.

In a moment steeped in emotion and creative triumph, Ngano Design emerged as the winner of the prestigious SA Fashion Week New Talent Search 2025.

We are excited to announce that we have been officially selected as an accredited media delegate for AFC Australian Fashion Week 2025, presented by Shark Beauty.

Walk in Elegance, curated by the visionary founder and CEO, Cordi Shelembe, this installment continued the mission to elevate South African fashion and provide designers with a platform to showcase their talent internationally.

South African Fashion week is set to, once again, shake up the fashion world on 24th - 26th April with the unveiling of their highly anticipated Spring/Summer 2025 collection.

Representing both the U.S. and Italy, Travon Ridley-Evans, Trendsetters Only Chief Editor, had front-row access to this season’s show.

SLR Jewels a jewelry house—it is a tribute to legacy, craftsmanship, and quiet elegance

Trendsetters Only is proud to announce the official appointment of Valeria Busch  as our Creative Director and Stylist Editor for...

Finour, handpicked by trendsetters only because every stitch is its tribute to Africa’s rich past towards heritage

These exceptional women represent the vibrant tapestry of South African culture, each bringing with them a story of resilience, & purpose.