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TRENDSETTERS ONLY

Nonpareil Global Fashion Week tour

Travon Ridley-Evans

Updated: Dec 1, 2024

Everyone knows about the major fashion weeks held in Milan, Paris, New York, and London. However, Tokyo has now emerged as a significant player in the fashion scene, officially joining the ranks and becoming known as the "big five." Since 2019, Rakuten has served as the primary sponsor of Fashion Week Tokyo. Twice a year, top streetwear and luxury ready-to-wear brands gather in Tokyo to showcase their latest collections.


Milan fashion week


Tokyo is famous for its experimental and avant-garde fashion, as well as its outstanding streetwear. It has established itself as the leading city in Asia for fashion week. People from across the continent, whether they are seasoned professionals in the fashion industry or aspiring to break into it, attend these shows to keep up with the latest trends.





Tokyo Fashion Week - telma.jp

Many people find Tokyo fashion to be overwhelming. They see individuals wearing some of the most extravagant clothing in the world and believe they could never pull off such styles. However, it's more achievable than they might realize.


Nonpareil Multimedia & PR Agency and Trendsetters Only had the opportunity to take a closer look at this industry with chief and editor and fashion icon Travon Ridley-Evans attending the biggest Tokyo Fashion Week shows. He quickly realized how important the Tokyo market is to the fashion industry. He noticed bold colors presented in distinct designs and unique patterns. This market has created original looks that the European and American fashion industries would have never considered.









Publisher: Trend Setters Only PTY

Writer: Travon Ridley-Evans

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