
A Fashion Maverick's Journey to the Top
In a world often dictated by trends, there are individuals who stand as beacons of authenticity, rewriting the rules of fashion. One such luminary is Cwenga, whose remarkable journey to becoming a trendsetter was solidified by winning the GQ South Africa's Best Dressed competition. But this recognition was not an overnight success; it was built upon a foundation of self-expression and a deep connection between fashion and identity.
Cwenga's Earlier Spotlight in 2022
Last year, Cwenga was featured in our South African Alt fashion edition of Trendsetters Only, where he was recognized as a trendsetter model. In an accompanying video podcast, he candidly shared his thoughts about the state of fashion and how he assembles clothing in a way that expresses his unique identity. In our previous article, we noted, "Cwenga Hlanjwa wears everyday ‘casual’ clothing in a way that expresses who he proudly is. Cwenga believes that his style represents not only who he is, but also what he goes through in his life."

Like most people, Hlanjwa expresses whatever he is feeling through the clothes that he wears. "I feel like it’s a story for me, I feel like I’m painting something every single day," Hlanjwa once shared. This connection between self-expression and clothing is at the core of Cwenga's style, and it's this authenticity that has made him an influential figure in the world of fashion.

Embracing the Unpredictable
When asked about the fashion choices that earned him the coveted GQ award, Cwenga humbly confesses, "I always struggle answering that question because I don’t think I have a particular style. I’m an artist at heart, and I literally dress according to how I feel at that time." This authenticity shines through in his wardrobe, where the only constant is the commitment to staying organic and genuine. Cwenga's win, it seems, was a tribute to the years of dressing according to his inner muse.
A Journey of Discovery
Cwenga's journey in the world of fashion began with a childhood fascination with clothing. However, his true calling found its voice when he reached university, where he delved deeper into the art of fashion. Collaborating with emerging artists helped shape his unique perspective. Winning the GQ award was a testament to his unwavering dedication and the support of a community that recognized his worth.
Empowering the Underdogs
Fashion, as Cwenga sees it, sometimes overlooks the unconventional and underrepresented. His victory in the GQ Best Dressed competition is perceived as a turning point in the industry. Cwenga believes that it shines a light on the "alternative kids" who often go unnoticed. His win symbolizes the idea that being authentic and true to oneself can lead to triumph in a world that sometimes prefers conformity.

The Reluctant Influencer
Despite his undeniable influence, Cwenga remains humble. He confesses, "I still don’t believe that I am an influencer or people actually look up to me when it comes to fashion." Cwenga's journey is grounded in personal expression rather than the desire to influence others. Yet, his unique style and perspective have inevitably impacted many, making him an inadvertent trendsetter.
A Flood of Love and Support
Winning the GQ South Africa's Best Dressed competition didn't just change Cwenga's life; it also touched the hearts of many. Messages of love and support poured in from renowned fashion figures, friends, family, and the general public. Cwenga's triumph resonated deeply with those who yearned to see themselves represented in the world of fashion.
In a world where fashion often prioritizes conformity, Cwenga's journey reminds us that true style is about embracing our individuality. His victory stands as a testament to the power of authenticity and the profound impact it can have on the fashion industry and beyond. Cwenga's story is not just one of personal success but a beacon of hope for all those who dare to be different.


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