On the 17th and 18th of March, the Buy Local Summit & Expo, offered a powerful platform to showcase the creativity and innovation of South Africa’s homegrown businesses. Designers, artisans, and industry leaders gathered under one roof, not only to showcase their work but to reaffirm a shared vision; that local is not a limitation, but a launchpad.

This fifth edition of the competition, organized by Proudly South African in partnership with African Bank and the Fibre Processing and Manufacturing Sector Education and Training Authority (FP&M SETA), drew an eclectic crowd of political heavyweights, entrepreneurs, industry leaders, fashionistas, media personalities, and influencers, all donning their most striking local designs.

Discover the Top 30 finalists of Proudly SA’s Local Fashion Police 2025, competing for R350,000 in designer prizes and a custom runway moment. From urban chic to heritage couture, these style icons are redefining South African fashion.