Over 50,000 fashion lovers, celebrities, and horse racing fans packed the Greyville Racecourse for South Africa’s biggest lifestyle event the Hollywoodbets Durban July this year.

Imprint South Africa has officially unveiled its first-ever exclusive pop-up store at the Mall of Africa in Johannesburg, opening on February 4, 2026. This bold move invites fashion lovers to step directly into the brand’s signature world—where African heritage meets unapologetic modernity, and every piece tells a story worth wearing.