Over 50,000 fashion lovers, celebrities, and horse racing fans packed the Greyville Racecourse for South Africa’s biggest lifestyle event the Hollywoodbets Durban July this year.

In spectacular celebration of African excellence, visionary designer Thebe Magugu and the iconic Belmond Mount Nelson Hotel unveiled the highly anticipated Magugu Suite and Magugu House a partnership that transcends conventional collaboration and solidifies Magugu's position as a pioneer in the global luxury fashion landscape. The grand launch event, held at the legendary "Pink Lady" nestled beneath Table Mountain, was nothing short of extraordinary.

This fifth edition of the competition, organized by Proudly South African in partnership with African Bank and the Fibre Processing and Manufacturing Sector Education and Training Authority (FP&M SETA), drew an eclectic crowd of political heavyweights, entrepreneurs, industry leaders, fashionistas, media personalities, and influencers, all donning their most striking local designs.

Known for its mix of traditional fabrics, modern silhouettes, and sustainable practices, the label continues to grow its reputation for innovation and authenticity.