Over 50,000 fashion lovers, celebrities, and horse racing fans packed the Greyville Racecourse for South Africa’s biggest lifestyle event the Hollywoodbets Durban July this year.

Trendsetters Only Issue 008 is here. Unfiltered, unapologetic and in motion — MaXhosa at Paris, Hauptfleisch Jani in Cape Town, Milan, Nairobi and a generation shaping its own global story.

The recent showcase of MaXhosa Africa at Paris Fashion Week (PFW) isn't just another runway show; it is a signal of a seismic shift in the global fashion industry.

This fifth edition of the competition, organized by Proudly South African in partnership with African Bank and the Fibre Processing and Manufacturing Sector Education and Training Authority (FP&M SETA), drew an eclectic crowd of political heavyweights, entrepreneurs, industry leaders, fashionistas, media personalities, and influencers, all donning their most striking local designs.